November 2015

HIP-HOP ARTIST LUDACRIS AND DIGITAL CONTENT CHANNEL BAC TEAM UP FOR F1 GRAND PRIX CHARITY GALA IN ABU DHABI Grammy winning & multi-platinum hip-hop artist Chris “Ludacris” Bridges will partner with BAC (Beauty: African, Arabic & Caribbean) and DESHO Productions to host an invitation-only gala and concert honoring the next generation of creative leaders in Africa, the Arabian Gulf, and the Caribbean. The brainchild of event organizer Aisha Davis, BAC is a new digital content channel that highlights the unsung media boom in these regions—and this gala will mark its official launch. The event will take place during the 2015 Abu Dhabi F1 Grand Prix, and all proceeds will benefit the Ludacris Foundation. Festivities will consist of a VIP reception, a...